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Asatsu-Dk

Asatsu-DK or ADK, is a world renowned Japanese advertising agency in Tokyo. This advertising firm is the third largest advertising agency in Japan. Other two popular advertising agencies are Dentsu and Hakuhodo. Though the organization is headquartered in Tokyo, it has several offices in over fifteen countries of the world. Asatsu Dk was founded in 1956 and the present chairman Masao Inagaki laid the foundation. Astasu-Dk merged with the WPP Group in 1998.

It also tied up with Dai-ichi Kikaku Company Limited and formed the present Asatsu-DK, which now holds the ninth rank in advertising in the world.

Some of the major services of Astasu-Dk are traditional advertising services comprising of indoor and outdoor ads, creative services, printing, television animation, and sales promotion. The organization has sound public relations, market research cells, and book and magazine publishing potency. The organization is affiliated to, and partially owned by WPP (Wire and Plastic Products), the world leaders in communication services. The firm had restructured its operations in 2006 and led more emphasis on the Internet and mobile media.

Astasu-Dk owns a whole lot of companies under its domain. Some of the major ones include the NAS (Nihon Ad Systems) production studio, the Eiken animation studio, the Nihon Bungeisha publishing house, the film and print production institute Taiyo Seihan and various production studios like Supervision Inclusive, Sun Artist Studio, Television Commercial Production house Prime Pictures, and a creative services organization called Tokyo Ad Party.

Asatsu-DK has created benchmark through its wide array of animation series. The projects have been executed from the headquarter as well as from the subsidiaries . Some of the popular animation products include Gundam series of Sunrise, s Mobile Suit Gundam 00, Turn A Gundam, Mobile Suit Gundam Seed and Mobile Suit Gundam Seed Destiny.

Mobile Suit Gundam SEED is another popular animated television series of Sunrise. It is a part of the Gundam series. The activities took place in an alternate universe known as the Cosmic Era. This animation series comprised of fifty episodes. It was aired in Japan on the JNN TV stations. Mobile Suit Gundam SEED won the Animage Anime Grand Prix prize in 2002. It is a precursor to the Mobile Suit Gundam SEED. Mobile Suit Gundam 00 is the latest animated television serial of Gundam series of Sunrise. It is directed by Seiji Mizushima and written by Yosuke Kuroda. The animation featured the designs by Yun Koga. It will comprise of two seasons, with the first one comprising of twenty five episodes. The second season will be launched in 2008.

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