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| Home » Top Creative Ad Agencies » Interpublic Group Of Companies |
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Interpublic Group Of Companies |
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Interpublic Group Of Companies is one of the leading advertising agencies in the world. Interpublic Group Of Companies can take pride in being one of the top four global advertising holding companies. The other three companies are, WPP, Omnicom, and Publicis. Interpublic Group Of Companies has its headquarter in New York City. Interpublic Group Of Companies is the parent company of McCann-Erickson and Universal McCann media agency. It has the credit of being the first marketing services management holding company. The two subsidiaries of Interpublic Group Of Companies were McCann-Marschalk and McCann-Erickson. From 1999 to 2001 Interpublic Group Of Companies has purchased more than 185 companies. Another subsidiary of Interpublic Group Of Companies is the advertising firm Campbell-Ewald.
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The year 2002 is worth mentioning for Interpublic Group Of Companies as the group had to face an accounting scandal and there was a sudden drop in its stock price. In the year 2007 Interpublic Group Of Companies agreed to buy Reprise Media, which was supposed to remain as a stand-alone unit as part of the Futures Marketing Group of Interpublic. The offices of Reprise were in Boston, New York, and San Francisco. In 2006 the two ad agencies of United States Howard, Merrell & Partners, Raleigh, N.C and
Stein rogan partners, New York bought themselves back from Interpublic. In 2006, a U.S. multicultural agency, GlobalHue purchased back the 49% stake owned by Interpublic.
The Interpublic Group Of Companies is a top advertising agency, which provides advertising and marketing services all over the world. The Interpublic Group of Companies offers its service along with its subsidiaries. Constituency Management Group and Integrated Agency Network are the two segments of The Interpublic Group of Companies. The segment of Integrated Agency Network is associated with the development of marketing programs. The marketing programs developed by The Integrated Agency Network offer a number of services, which include, advertising services, communications and marketing services, and marketing communications services. The other segment, Constituency Management Group is associated with
sports and entertainment marketing, meeting and event production, public relations,
strategic marketing consulting services and corporate and brand identity.
Interpublic Group Of Companies provides a number of other services, which include,
mobile and search engine marketing services, consumer advertising and direct marketing etc. The Interpublic Group Of Companies offer service in a number of countries which include, Latin America, Europe, Asia Pacific, United States etc.
Interpublic Group Of Companies was initially known as McCann-Erickson Incorporated. In the year 1961 McCann-Erickson Incorporated changed its name to The Interpublic Group of Companies, Inc. Based in New York, The Interpublic Group of Companies offers excellent services in advertising and marketing services in different all parts of the world. Credited as the third largest advertising and marketing services conglomerate the excellent service of Interpublic Group of Companies are performed through its more than 100 countries. It is a leader in the global advertising field. The Johnson & Johnson, Microsoft, General Motors, and Unilever are some of the largest clients of Interpublic Group of Companies.
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