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Home » Top Creative Ad Agencies » Omnicom Group

Omnicom Group
Omnicom Group is one of the top creative advertising agencies of the world. The Omnicom Group can boast of being one of the six advertising holding companies. Apart from Omnicom Group the other advertising companies are, WPP Group plc, Havas, Publicis, Interpublic and Dentsu. Omnicom Group is one of the leading advertising companies in terms of revenue. The Omnicom Group takes pride in including three of the top ten global advertising brands like, BBDO Worldwide, TBWA Worldwide, and DDB Worldwide. The Omnicom Group also includes, marketing services, public relations, lobbying, media buying services and interactive design.

The public relations agency holdings and specialty marketing of Omnicom Group are handled by the Diversified Agency Services section of Omnicom Group. The Fleishman-Hillard, Brodeur Worldwide, Ketchum Inc., Porter Novelli and Luntz-Maslansky Strategic Research are some of the PR agency holdings of Omnicom Group. Thomas L. Harrison is the CEO of Diversified Agency Services section of Omnion Group. Dale A. Adams is the President, John C. Doolittle is the CFO, and Jason S. Cohen. Is the CIO. Chicago-based Resolution Media, the first search engine marketing firm was acquired by Omnicom Group in 2005.

In 1986 the merger between advertising agency networks DDB Needham and BBDO took place which gave rise to Omnicom. The merger was headed by Allen Rosenshine, the CEO of BBDO Worldwide. The merger is known as the "Big-Bang" merger. For leading the merger process Allen Rosenshine received threats from other large advertising agencies. The year 1993 is remarkable for the Omnion Group as in that year Omnicom acquired the major advertising agency network, TBWA Worldwide.

Omnicom Group is one of the foremost advertising companies, which has been successful in playing the role of a global market leader. The companies under Omnicom Group operate in the fields of advertising, specialty communications, marketing services, media buying services and interactive/digital media.

The Global Advertising Brands of Omnicom Group are:

BBDO Worldwide: It has 287 offices in 77 countries. The mission of the agency is “The Work. The Work. The most awarded agency network in the world BBDO was the winner of The Gunn Report in 2006. It was also the winner of the Won Report in the same year as the most awarded agency network in direct and interactive. The credit of winning most Lions at Cannes also goes to the Omnicom Group. Some of the leading companies of the world the Omnicom Group offer service are, Bayer AG, Motorola, Procter and Gamble FedEx, GE, Mars Inc., DaimlerChrysler, The Wm. Wrigley Jr. Company, PepsiCo etc.

DDB Worldwide: One of the leading advertising agency networks in the world DDB Worldwide has 206 offices in 96 countries. DDB Worldwide has been credited as the most creative multinational network of the industry. By the Gunn Report in 2004 DDB Worldwide was named the Most Awarded Agency Network in the World. The Gunn Report recognized DDB Worldwide as the World’s Top Network in Europe in 2006.

TBWA Worldwide: TBWA Worldwide has 239 offices in 75 countries TBWA Worldwide is one of the fastest growing top ten agency networks of the world. The Gunn Report recognized TBWA as the Most Awarded Agency Network in the World for 2004.