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Home » Top Creative Ad Agencies » Wpp Group

Wpp Group
Wpp Group is one of the major advertising agencies of the world. Wpp Group can boast of being one of the largest communications services groups of the world. Wpp Group is based in London. The Wpp Group ranks one of the top six advertising holding companies. The other leading advertising companies are, Havas, Interpublic, Omnicom, Publicis and Dentsu. The Wpp includes a large number of companies. Wpp Group has more than 2,000 offices spreading over 106 countries. Wpp Group employs around 100,000 people.

The Wpp Group offers a vast range of services. The services offered by Wpp Group include:
  • Advertising
  • Specialist Communications
  • Media Investment Management
  • Public Relations & Public Affairs
  • Information & Consultancy
  • Branding & Identity
  • Healthcare
The services are provided to the national, multi-national and global clients of the Wpp Group. Wpp or Wire and Plastic Products plc was established in 1971. Martin Sorrell wanted to build a worldwide marketing services company and for this purpose he was in search of a shell company. The company was supposed to work as a vehicle for purchasing other companies. Sorrell bought Wire and Plastic Products plc, the producer of wine racks, wire shopping baskets, filing trays etc. In the year 1985 the company was renamed WPP Group and the CEO of the company was Sorell. From 1977 to 1985 Sorrell acted as the financial director of Saatchi and Saatchi advertising agency. In 1985 WPP acquired 10 marketing companies in the UK and US AND Sorrell got control over WPP.

The advertising agency holdings of WPP Group include:
  • Ogilvy & Mather Worldwide
  • Grey Global Group
  • Young & Rubicam
  • JWT
JWT was initially known as J. Walter Thompson Co.

The public relations company holdings of WPP Group include:
  • Hill & Knowlton
  • Ogilvy Public Relations Worldwide
  • Burson-Marsteller
  • Cohn & Wolfe
The media investment management company holdings of WPP include:
  • Mediaedge:cia
  • Mindshare
  • Maxus
  • MediaCom.
The media investment management company holdings of WPP are managed by GroupM. The research companies of WPP Group is known as Kantar Group. The Kantar Group consists of the following:
  • BMRB
  • Indian Market Research Bureau
  • Added Value
  • Millward Brown
  • Research International
  • Management Ventures Inc.
Kantar merged the operational groups within the US, UK and Canada and formed Kantar Operations.

WPP became the parent company of Picquotware in the year 1986. The Northampton factory was destroyed by fire in November 1987. A factory which is the a part of WPP Group restarted the production. It is located at Burntwood in West Midlands. The Burntwood factory of Wire & Plastic Products Ltd. closed the production on 25th November 2004. The factory also stopped the production of Picquotware. On 14 December 2004 all assets were sold. Delfinware Domestic Wireware is a subsidiary of WPP Group, which was established in 1963. It manufactures kitchen and bathroom wire racks.